The McKelvey Group, Inc. · Episode 5: TMG Interviews Beth Goode of Richter & Company on Price-to-Win

TMG shares insights on Price-to-Win and the capture process with its 5th podcast featuring Beth Goode, former Director of Price-to-Win at Richter & Company. In this episode of TMG’s Expert Series Podcast, Price-to-Win and Pricing Strategy are the focus. Listeners will learn: